What to text a house and land buyer who's gone quiet.

Why buyers go quiet.

Most of the time it isn't a no. Finance takes longer than they hoped, a partner isn't sure yet, they are comparing builders, or life just gets busy. Your job is to make it easy to pick the conversation back up.

Five texts to send.

Change the wording so it sounds like you. Only mention a release or a price change if it is real.

1. Check the planHi [name], it's [your name] from [company]. Still keen on a place in [estate], or has the plan changed?

2. FinanceHi [name], have you had a chance to talk to a broker yet? Happy to put you in touch with one we work with.

3. Something newHi [name], a few new lots have just come up in [estate]. Want me to send you the list?

4. TimingHi [name], no rush at all. Is this a this-year plan or more of a next-year one?

5. Close the fileHi [name], should I close your file, or keep you posted on new releases?

The last one asks for a decision and makes no an easy answer, which is better than another month of silence.

How far apart to send them.

Leave a few days between the first three, then a week or two between the rest. If a buyer told you their timing, follow it: someone building next year doesn't need a text every week.

Stay on the right side of the rules.

Marketing texts in Australia fall under the Spam Act 2003. You need the buyer's consent, you must say who you are, and you must give them a way to opt out. If someone asks you to stop, stop straight away and record it.

When they reply.

Call them the same day if you can. A reply is a buyer putting their hand up, and a phone call moves things faster than a run of texts.

After the last text.

No reply to all five doesn't mean the buyer is gone. Move them to a slower list and send something useful every few weeks, such as new releases or price changes. Old enquiries are worth working: one team's held 66 buyers who still wanted to buy.

For the full follow-up plan from the first enquiry, see how to follow up house and land enquiries.

If you want this done for you.

Our system sends two-way texts to buyers who enquired and went quiet, in your business's name, and the interested ones go to your team. We run you in approval mode, so each reply waits for you to press Send, and opt-outs are checked before any reply goes out. See what it found.