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Here is the money, leads and time our systems have found for house & land specialists.

Each result comes from real client work, with sample data on screen to keep client details private.

A Brisbane house-and-land team

We found them buyers, cut their cost per lead and ran their marketing.

This team sells house and land across Brisbane's north and west through a small sales team.

We found $2.9 million in potential commission in enquiries the team had stopped chasing.

The team had more enquiries than time, so older ones never got a call back. We texted them in the team's name and handed every buyer who still wanted to buy to a salesperson.

  • 1,097old enquiries texted in the team's name
  • 66buyers who still wanted to buy
  • $44,000about the commission on one sale
  • $0spent on ads, and no cold calls

The $2.9 million is 66 buyers at about $44,000 in commission each, and close rates vary by team.

Sample data

Olivia Grant

Texts from Harbourline Property

Tuesday 29 September 2026

  1. Harbourline Property: Hi Olivia, it's Harbourline Property. You asked about house-and-land in Ripley back in July. Are you still looking?

    10:15amSent · approved by Sam

  2. Olivia: Yes, still looking. Our budget has gone up a bit.

    10:41am

  3. Harbourline Property: Thanks Olivia. Would you like Sam to call you about what's available in Ripley now?

    10:42amSent · approved by Sam

  4. Olivia: Yes, Thursday after 5 is best

    10:44am

  5. Handed to Sam

    Olivia Grant, still looking in Ripley, budget has gone up.

    Call Thursday after 5pm.

Sample data. This shows how a follow-up can look, not a real client conversation.

  1. Clean the list

    Old enquiries were cleaned up and checked against opt-outs before anything went out.

  2. Write each text

    Each buyer got a personal text, and the team approved each one before it sent.

  3. Answer replies

    Replies were answered in the team's name, with a few questions about budget and timing.

  4. Hand over

    Buyers who wanted to talk went to a salesperson with a short summary.

  5. Follow up

    Buyers who stayed quiet got a set number of follow-ups, then the texts stopped.

We cut their cost per lead from $58 to as low as $7.

We wrote new Meta ads, tested them every week and moved the budget to the ads that worked.

Within a few weeks, our best ads were bringing in leads for about $7 each, against $58 on the old campaigns, and nearly 300 new leads came in over five weeks.

Ad costs move with the market, the offer and the budget.

  1. Find the buyer

    We looked at who was already enquiring, by age, area and budget.

  2. Write the ads

    New ads were written and designed around those buyers and the stock on offer.

  3. Test

    Several ads ran side by side, so the numbers picked the winners.

  4. Move the budget

    Spend moved to the ads and areas bringing in the cheapest leads.

  5. Report

    Each week the team got a one-page report and the plan for the next week.

We ran their marketing every week, with an organic plan alongside the ads.

Each week the team got fresh ads, a one-page report and a clear plan for the week ahead.

The organic plan set out what to post each week, from estate walk-throughs to new stock.

Weekly marketing report

Harbourline Property

Sample data

Last week

Mon 21 to Sun 27 Sep

Leads
52
Spend
$385
Cost per lead
$7.40
Appointments
9

Leads by area

52 in total

  • Ripley21
  • Redbank Plains14
  • North Lakes11
  • Other6

Who is enquiring

Share of leads

  • Men 35 to 5444%
  • Women 35 to 5427%
  • 55 plus18%
  • Under 3511%

Best ad last week

Running 9 days

Ripley, 4 bed from $559,900

Wattle Rise · image ad

4.6%click-through

Next week

3 actions

  • Refresh the two oldest ads
  • Move $10 a day to Ripley
  • Pause the slowest North Lakes ad

Organic plan, October

Harbourline Property · Mon, Wed and Fri

Sample data

12 posts over 4 weeks

  • Reach 4
  • Trust 5
  • Enquiries 3

Week 15 to 9 Oct

  • Mon 5ReelReach

    Estate walk-through: Wattle Rise

    InstagramFacebook

  • Wed 7CarouselTrust

    Buyer question: what's in a house-and-land package?

    InstagramFacebook

  • Fri 9PostEnquiries

    New stock this week

    InstagramFacebook

Week 212 to 16 Oct

  • Mon 12ReelReach

    Display home tour

    InstagramFacebook

  • Wed 14CarouselEnquiries

    Market update: Ipswich rents

    InstagramFacebook

  • Fri 16PostTrust

    Handover: Aspen Grove Lot 70

    InstagramFacebook

Week 319 to 23 Oct

  • Mon 19ReelTrust

    Meet the builder: Tallowwood Homes

    InstagramFacebook

  • Wed 21CarouselTrust

    Buyer question: how long does a build take?

    InstagramFacebook

  • Fri 23PostEnquiries

    New stock this week

    InstagramFacebook

Week 426 to 30 Oct

  • Mon 26ReelReach

    Estate walk-through: Kurrajong Fields

    InstagramFacebook

  • Wed 28CarouselReach

    Suburb guide: Palmview

    InstagramFacebook

  • Fri 30PostTrust

    Client story

    InstagramFacebook

An investment property firm

We built the chain that runs their stock, from builder to buyer.

This firm sells house and land to investors through a network of marketers across Australia.

More than 40 builders' stock lands on their own list, rebranded and checked.

The chain links to each builder's Dropbox folder and live stock list, then reads every package.

It works out what is stock, fills in what's missing and rebrands each brochure.

Each step checks the one before it, so mistakes are caught before a buyer sees them.

See how the stock list works

Chain run

Daily stock sync · today, 6:00am

Finished Sample data

Sources 43 builders

  • Tallowwood HomesDropbox folder
  • Banksia Build CoLive stock list
  • Wattlebird HomesStock emails
  • Coastal Ridge HomesDropbox folder
  • Greenline BuildersLive stock list

+ 38 more builders

Steps 6 of 6 done

  1. 1Connect

    43 sources checked

    18s

  2. 2Read and sort

    386 packages read, 14 changed

    1m 36s

  3. 3Fill the gaps

    6 gaps filled from builder files

    41s

  4. 4Rebrand

    9 brochures rebranded

    52s

  5. 5Check

    1 waiting for your OK

    Kinsale Rise Lot 22: $664,000 on the list, $659,000 in the brochure

    22s

  6. 6Publish

    13 updates live on your list

    11s

Your stock list Live

Redgum InvestStock for marketers
  • Wattle Rise Lot 12Ripley$612,400Updated
  • Palm Grove Lot 54Caboolture$518,900Updated
  • Kurrajong Fields Lot 12Palmview$548,500Updated

+ 10 more updates on the list

Run finished in 4 minutes. 13 updates published, 1 waiting for your OK.

  1. Connect

    We link to each builder's Dropbox folder, live stock list and stock emails.

  2. Read and sort

    Every list and PDF is read, and the chain works out what's stock, sold or changed.

  3. Fill the gaps

    Missing prices, lot sizes and brochures are found in the builder's own files.

  4. Rebrand

    Each brochure comes back in the firm's brand, with their logo and contact details.

  5. Check

    Anything that doesn't match, like a price that differs, waits for a person's OK.

  6. Publish

    The stock lands on the firm's own live list, ready for marketers and buyers.

We put nearly 400 packages on one map, with rent and yield for each.

Marketers filter by price, home type and registered land, then open the brochure from the map.

See how the estate map works

Estate map with package pins, shown with sample data

This is the estate map, shown with sample packages.

We cleaned a list of over 2,000 contacts and found more than 400 current emails.

Their marketer list had gone stale, with people who had left and businesses that had closed.

We worked out who was behind each email, who had moved on and who replaced them.

Every new email and phone came with a source, and nobody was contacted during the research.

Contact research

Marketer list · research only, no outreach

Sample data
  • Over 2,000 contacts
  • 1,200 checked
  • 400+ current emails found
  • Nobody contacted
BusinessContactRoleEmailPhoneStatusSource
Coastline Property Partners Jess Morgan Director j.morgan@coast•••.com.au 0491 570 156 Current Company website
Northpoint Investor Group Daniel Reyes Sales manager d.reyes@northp•••.com.au 0491 570 157 Name found Team page
Bayside Property Advisory Previously Mark Ellisnow Priya Nair Investor relations p.nair@baysi•••.com.au 0491 570 158 Left, replaced Press release
Summit Home Investors Leah Brooks Director None None Business closed Business register
Riverstone Property Co Tom Hale Office manager info@river•••.com.au 0491 570 159 Generic inbox, named Company website
Greenfield Invest Sarah Chen Head of sales s.chen@greenf•••.com.au 0491 570 110 Current Industry directory

Showing 6 of 1,200 checked · each change links to its source

  1. Check the business

    Each business is checked for signs of life, from its website to recent listings.

  2. Find the person

    The name behind each email is found, even when the name was left blank.

  3. Check they're still there

    If the person has left, we find who took over their role.

  4. Find the details

    The right person's current email and phone are found from public sources.

  5. Show the source

    Every change carries its source, so the team can check it in seconds.

We also built their deal tracker and inbox updates.

Deal tracker

Every deal sits on one screen, from EOI to handover.

Inbox updates

Builder and solicitor emails turn into deal updates to approve.

Here is how we work with your buyers and your data.

  • Approval mode

    We run you in approval mode, and every client we've launched runs that way.

  • Bookings

    The replies can't book anything. Only the booking system books, into your calendar.

  • Opt-outs

    Opt-outs are checked before any reply goes out.

  • Testing

    Over 1,000 automated tests sit behind the property engine.

  • Your data

    Your data is yours to export.

  • Your tools

    We build around what you've got, so there's nothing to move.

See everything we build

Book a 20-minute call to find where your deals are slipping.

You leave with a one-page plan and prices, whether you go ahead or not.

Book a call with Nick

Or email admin@leadshandled.com.au