How to rebrand builder brochures for buyers and sub-agents.

Why rebrand at all.

A builder's brochure carries the builder's contact details. Send it as it is, and a buyer can go straight to the builder, or to another agent selling the same package. Your version keeps you as the person they call, and it looks like it came from your business.

What to keep exactly the same.

• Land price, house price and total package price
• Inclusions
• Lot number, land size and home size
• Titles date
• The builder's disclaimers, such as images showing upgrades or prices being a guide only

Changing a price or dropping a disclaimer can mislead a buyer, and misleading a buyer is a problem under Australian Consumer Law. When in doubt, leave the builder's wording alone.

What to change.

• Your logo and brand colours
• Your name, mobile, email and website on every page
• The builder's sales contact details, if the builder is happy for you to remove them

Check the builder is on board.

Many builders expect house and land specialists to put their own details on brochures, but some have rules about their logo, photos and wording. Ask once, get it in writing, and keep the email.

Before you send it.

Check the lot is still available, the price is current and the titles date hasn't moved. Put a date on the brochure, so an old copy is easy to spot. For keeping prices current across builders, see how to keep a house and land stock list up to date.

Doing it fast.

Build one template in your brand and drop each package into it the same way every time. It still takes time when builders send dozens of new packages a week, which is where most teams fall behind.

If you want this done for you.

Drop in the builder's PDF and our system lays it out in your brand, ready to send. The prices and inclusions stay the same, and your name goes on it. See branded brochures.